This project was done for the Ohio State Department of Theatre, Film, and Media Arts for their 2024-2025 season productions. It includes print and digital marketing materials for a variety of uses as well as a print brochure.
Print Materials:
The print materials for this project included 11x17, 8.5x11, and 8.5x11 4UP which could serve different marketing purposes. Each printed poster includes information about the department as a whole, the location of the theater where the production is being showed, and some information about the show itself. Additionally, each poster features a design that encapsulates the themes, tone, content, etc. of the production so the viewer can better understand what the show is about at a glance.
Digital Materials:
The digital materials for this show needed to be consistent over a multitude of use cases, including Instagram, Facebook, TV screens, etc. This meant that each design had to be created to certain size, resolution, and content specifications while still adhering to the overall design of each show. Below are some examples of a few of the different digital applications from various shows.
Print Brochure:
The final touchpoint for this project was a 5.75" x 8.75" brochure with printed spreads that encompasses all of the shows the department put on in the 2024-2025 season. It also includes a letter from the department chair as well as parking and ticketing information. Because the brochure is mailed to prospective visitors, it needed to adhere to postal standards.
